T R E M E N D U M
Tremendum brand was founded with the aim of creating beauty for new age using silver material and local bench-made technique from old city in Yogyakarta which was the first capital of Mataram Sultanate. Tremendum comes from the term “mysterium tremendum”. The idea comes from the mysterious, awe-inspiring moment when we experience something soulful and beyond beautiful. The first series are inspired by the traditional carving, jewelry, weapon, and clothes from Indonesian tribes. Tremendum is a collaboration between 3 youth that share a high interest in Indonesian aesthetic custom and culture. This collaboration is expected to create contemporary products whose main idea came from Indonesian culture roots and is expected to find a new beauty in Asian craft. Arsy and Indi are the founders of Rockologist, a brand that consistently creates traditionally-made jewelry. They established the brand with a noble purpose to save this kind of jewelry from the domination of mass-produced ones. Fani Atmanti is an architect from Indonesia who has a deep admiration for the culture of Indonesia and the world. Having visited several tribes in Indonesia expanded her inspiration to create the Tremendum collection’s design. Tremendum is created as an appreciation and admiration of Indonesia’s tribal diversity and the skill of Indonesia’s local jeweler. This ancient culture needs to be appreciated, not only to preserve the culture itself but also to save the civilization from extinction. CATALOGUE : Tremendum Product 2021 ABOUT US : msha.ke/tremendum/ PRODUCT INQUIRY & PURCHASE : @tremendum |
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